Our Story

Hi, I'm Rikki - the dog, coffee & Harry Potter obsessed founder of

Big Wild Project, proudly based in Vancouver, Canada.

I was 4 when we got our first dog, Tyson, the most perfect copper coloured mutt you’d ever seen. We were best friends from that moment on, and my love for dogs began!

Then, when I was in middle school and high school, my family spent time living in Mexico and Central America where I was exposed to tons of amazing culture.

Another thing I was exposed to though, was how many homeless and in need dogs were left roaming the streets. This broke my heart and has always stuck with me.

I knew I wanted to find a way to help but didn’t have the means to make any significant donation and was unfortunately not in a position to foster a pet.

Fast forward a few years to June 2019. I was tired of my routine and wanting to make a bigger impact on the world, I took a leap, quit my job, and Big Wild was born!

As there are approximately 2 million homeless dogs in Canada alone and millions more around the world - I knew I wanted to use my new business to raise funds and awareness for dogs in need!

So to do our part, a portion of the proceeds from each Big Wild Project purchase is donated to dog inspired charities. Each season, we choose a new organization (I couldn’t pick just one!) that rescues, rehabilitates, and re-homes stray, abused, and abandoned dogs (& animals) from all over.  


Through Big Wild Project, I hope to inspire kindness and compassion one dog at a time! Thank you for helping make my dream come true!


With love,



p.s tell your dog I say hi!

“Saving one dog will not change the world, but surely for that one dog,

the world will change forever.”

What We Value


Because life is too short to be taken so seriously!

Learning to laugh at yourself, your mistakes or the adventures of everyday life

will make all the difference! (It's also literally the best compliment when people

think our slogans are funny, or make them laugh!)

making a difference

Our mission after all is to help dogs in need!

We aim to make a difference in the lives of as many pups as we can! We also hope our mission will make a difference in people's lives too - adopting a pet over buying one, the importance of sterilization, choosing cruelty free products and having more compassion towards animals!


Everything and everyone deserves to be treated with kindness, love & respect!

We don't believe anyone or anything should be mistreated, especially for the sake

of fashion or beauty.

We're proud to say our apparel is ethically made, environmentally conscious,

and we do not support animal testing!